According to Roberts Barlow 'literally said, 'What about Neck Deep ?' and that was that.' 'What Did You Expect?' soon gained attention online. The duo posted the song 'What Did You Expect?' online under the name Neck Deep. At the time Barlow wrote pop punk songs for fun.

Vocalist Ben Barlow met guitarist Lloyd Roberts when Barlow's older brother, Seb, was recording the Wrexham hardcore band Spires that Roberts played in. 'Losing Teeth' was released as a single in July. As such, Thorpe-Evans, West and Roberts quit their jobs, Washington turned down a place at the Academy of Contemporary Music, and Barlow dropped out of university. The album, released a week after the stream, was so successful that the band moved from a 'fun, part-time ', as Barlow called it, to a full-time endeavor. In early January 2014 Wishful Thinking was made available for streaming, and the group went on a headlining tour of the UK. 'Growing Pains' was released as a single in December. Following this the band toured the UK and Australia. 'Crushing Grief (No Remedy)' was released as a single in October 2013. In mid-August, the group had signed to Hopeless, and by late August, they announced the album had been finished. Material was produced by Seb Barlow and the band.

The group then moved to Outhouse Studio in Reading, where they recorded drums. In March 2013 the band started recording material at Celestial Recordings in Wrexham, where they began recording guitar, bass and vocals. The band released two EPs, Rain in July (2012) and A History of Bad Decisions. This attention resulted in the duo obtaining guitarist Matt West, drummer Dani Washington and bassist Fil Thorpe-Evans. Following the upload of a song under the artist name Neck Deep, the song gained attention. Vocalist Ben Barlow met guitarist Lloyd Roberts when Roberts was working with Barlow's brother, Seb. Wishful Thinking is the debut studio album by the Welsh pop punk band Neck Deep.

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